give your brand
unforgettable
Personality
your audience can't resist
Crush the clones and robots by hiring a copywriter who can help you tell your brand story with a charismatic brand voice. One your customers get, and one that gets you customers.








I help tech + dtc companies grow leads + sales with conversational copy

On time, and built to rank
It has been a pleasure working with CJ on a number of content projects. Not only was his work always well-researched and written, it was delivered on time, and built to rank. It’s rare to find a writer who can produce top quality content, and position it for both readers and search engines. I highly recommend CJ for your next project.
Robbie Richards
Co-founder, Virayo Marketing
struggling to stand out? can’t find the words?
When you feel like Waldo without his striped jumper, you don’t have to wave like a maniac to get attention in your market. You just need direct response copywriting that helps your brand speak up with an unmistakable voice that nobody can ignore.
Kinda like Voldemort or Yoda…only less apocalyptic.
Let me explain…
hi, call me cj
Irishman. Morning lark. Chess & Rum lover.
I'm a creative copywriter that helps innovative brands show their unique character, so they can stand out from the pack and keep customers coming back,
Communications? — Crystal-clear.
Organization? — Obsessed.
Punctual? — Always.
Conversational sales copy that steals the show and helps you grow? You got it. You maverick bastard.
Industry-leading conversion rates
CJ has helped us establish our brand voice throughout our website and blog. With his guidance, we’ve been able to maintain industry-leading conversion rates, while expanding our website to show more sides of the brand.
Jordan Smyth
Founder, Gleamin

lead-gen
Surge
case studies
Nobody trusts you.
Except me and your dog (maybe).
Show people how you make shizzle happen for your audience with a look behind the scenes.
Real people.
Real stories.
Real successes.
Then get your mitts ready to catch those inbound leads.
conversion
Rocket Fuel
web copywriting
Your website needs words.
But not just any old words.
No, no, no.
A value prop that hits like Tyson.
A brand voice that makes a mind-altering first impression.
Web copy that just sucks your kinda people in like a tractor beam.
Yeah, those words.
Say hello to my little pen.
paradigm
Shifter
website audit
Current website barely treading water?
Let’s find the problems.
A no-holds barred video review of your current web copy.
Jam-packed with actionable, conversion-focused insights.
It’s no silver bullet, but it’s a spicy adrenaline shot for floppy copy and limp brand voices.
Warning: I pull no punches.
Get the ball rolling with a free 20-min chat.
cj, why should i hire you?
because i'm a...

you’ll be working with a professional.
I don’t do half-arsed jobs. I pull on my big-boy pants and put my journalism degree to good use.
Copywriting may not require as many words as a blog or ebook, but it takes a helluva lot more time, effort, and brainstorming to produce results. I dig deep to understand your brand, market, and customers.

you’ll partner with a scientist and tactician.
My creative imagination may know no bounds, but there’s a method to the madness.
With an analytical mind and data-driven approach, every element of my copy is carefully considered to ensure your website delivers the perfect balance of emotional charm and marketing traction.

you can communicate your vision like chatting to an old friend.
Don’t let the tie spook you. I’m serious when I need to be, but this isn’t Gotham city.
I’m all ears, and leave no room for guesswork or assumptions when it comes to hitting your goals. You can expect smooth processes, consistent updates, and steady progress from start to finish.

you’ll have a creative copywriter to bring color to your brand vision.
Your brand needs a storytelling mind to make people believe in your brand and its purpose.
I’ll get inside the mind of your followers, then I’ll weave word wizardry into an enthralling brand story that brings people marching to you like a relentless army of white walkers.
Love working with CJ
Love working with CJ. Quick response, and adapts well to how we like to work. He effortlessly embraced our tongue-in-cheek style and made it come through in our brand voice. 12 thumbs up for CJ if you want great copywriting.
Mike Faith
Founder and CEO, Leitner Headsets

so, what's it gonna be?
the red pill
the blue pill

Discover the gritty yet empowering truth about your customers, what matters to them, and how to speak directly to their needs in a relatable, conversational way.

Free your brand with a shapeshifting copywriter who can bring clarity and creativity together to make you unlike anyone else in your niche.

Unlock sales growth with a voice that makes people follow you like hopeless lemmings. A voice people can’t resist—just like Morpheus.

Turn your back on the rabbit hole, missing out on the vital knowledge you need to disrupt markets and attract new leads, sales, and partnership opportunities.

Stand in line with the clones, sticking to convention as your brand is lost in the sea of sameness. Or as I call it, the “dusty desert of who gives a damn?!”

Drone on with a stiff, sleep-inducing voice that makes people’s eyes glaze over, before they hit the ‘X’ and go running to your competitors.

Discover the gritty yet empowering truth about your customers, what matters to them, and how to speak directly to their needs in a relatable, conversational way.

Free your brand with a copywriting chameleon who can harness innovative copy from outside the box, so you’re unlike anyone else in your niche.

Unlock sales growth with a voice that makes people follow you like hopeless lemmings. A voice people can’t resist—just like Morpheus.

Discover the gritty yet empowering truth about your customers, what matters to them, and how to speak directly to their needs in a relatable, conversational way.

Free your brand with a shapeshifting copywriter who can bring clarity and creativity together to make you unlike anyone else in your niche.

Unlock sales growth with a voice that makes people follow you like hopeless lemmings. A voice people can’t resist—just like Morpheus.

Turn your back on the rabbit hole, missing out on the vital knowledge you need to disrupt markets and attract new leads, sales, and partnership opportunities.

Stand in line with the clones, sticking to convention as your brand is lost in the sea of sameness. Or as I call it, the “dusty desert of who gives a damn?!”

Drone on with a stiff, sleep-inducing voice that makes people’s eyes glaze over, before they hit the ‘X’ and go running to your competitors.

Turn your back on the rabbit hole, missing out on the vital knowledge you need to disrupt markets and attract new leads, sales, and partnership opportunities.

Stand in line with the clones, sticking to convention as your brand is lost in the sea of sameness. Or as I call it, the “dusty desert of who gives a damn?!”

Drone on with a stiff, sleep-inducing voice that makes people’s eyes glaze over before they hit the ‘X’ and go running to your competitors.