Conversion copywriting that is optimized, crystallized, and spiralized
Words for your website that make people think, “hey, here’s a brand that actually talks like a real, fuggin person who actually gets it. They get me. Finally.”
houston... we have a problem
I feel your pain. I can see it etched all over your website’s sorry looking face. I know what you’re about to say…
“My business is doing alright, but my website is boring. It looks like a relic from the 90s”
“We took a crack at writing the site ourselves, but the copy is sending people running for the hills. It makes my eyes bleed.”
“A few years back, we dropped a fortune on a new site, but it generates zero leads. If we’re honest, we didn’t do the research on our market or customers.”
“We need more leads. We know we have the sales skills to close them, but our site needs to tee up more opportunities first!”
damn it cj, get out of my head! just tell me, how can you help?
First – the bad news.
I don’t have the flux capacitor. We can’t travel back in time to fix an old hack job.
When you work with me, the only way is forward. We’re not going to waste time trying to polish a dead horse.
Instead, we wipe the slate clean and start over.
If you’ve already dropped a small fortune on a site nobody but your mom or the company accountant reads, you’re probably wary of dipping your toes again.
But here’s the difference when you work with a copywriter like me.
a copywriter that takes the goddamn time to get to know your business, your customers, and your goals:
flipping scripts for many moons
From healthcare to HR, B2B SaaS to skincare, here are some game-changing brands proudly flashing my word wizardry.
Never missed a deadline and we rarely needed a second draft
Not only did he take the time to understand our business model and our target audience, but CJ also made it easy to work with. In years of working, he has never missed a deadline and we rarely needed a second draft. I am looking to working with him in the future.
Head of Marketing at Circuit Stream
my copywriting process
You know how the Pied Piper had a magic flute that could summon rats? Well, my copywriting wields a similar charm, enchanting people to follow your brand.
Let me play a tune for you.
It goes a little something like this:
package & launch
< scroll right to left>
Boosted our conversions and open rates
Can’t recommend CJ enough! He really boosted our conversions and open rates. Listening exactly to what I needed, putting great effort into our job, extremely creative, proactive, helpful and friendly. I feel lucky to have met him.
when the dust settles, here’s what you can look forward to...
Your value prop nailed so damn good it makes people think you’re their spirit animal.
Your brand voice meticulously crafted to pull heartstrings, tickle funny bones, and open wallets.
Your competitors crying into the popcorn they can’t help but munch while reading your site in awe.
choose your destiny
need something different?
A meticulous researcher and talented writer
To be frank, many writers make it extremely difficult for me to NOT poke my eyeballs out with my red pencil. Not so with CJ! He is a meticulous researcher, talented writer, and a super easy person to work with. He has written a handful of articles for Single Grain and most are on the first page of the SERPs — or even at #1! Would not hesitate to recommend him for your content needs!
Editorial Content Manager, Single Grain
and that’s not all...
(heuristic website audit)
There’s no time for a mega mission.
Your brand is on the rocks, and you’re busy trying to plug holes in the lifeboat. I get it.
How about this?
I’ll give you a no-holds barred video review of 5 pages on your current website—offering actionable feedback on web copy, UX and design issues. Then, you can make quick changes to improve the brand voice, site experience, and even (drum roll) your conversion chances.
It’s no silver bullet, but if your floppy web copy needs an adrenaline shot, then this is just the tonic.
Warning: I pull no punches.
long-form blog post
Starting from $600 per 1000w
Starting from $850 per 1000w
let's make it happen
you want the truth? here it is.
No. That dynamic could backfire on either one of us. You could pay too much because good ideas took much longer to emerge than I expected, or I could lose out if they don’t. You’ll be paying for timeless value, so there’s no stop clocks involved.
You want words. I give you words. Lots of business words. Cheap and fast and optimized words. You buy now?
Err, no. Maybe not.
Architects don’t sell bricks. Strategists don’t sell actions. Paying copywriters by the word is the fast lane to fluffy, padded copy devoid of all intelligent strategy, data-driven analysis, and creative thought.
Yes. If we’re aligned on timelines, budget, and processes, I’m sure we can strike a deal that works for both of us.
Indeed I do. Most of my blog work is ghostwriting. But here’s the truth: Writers thrive on bylines – it’s how we grow.
If you’re so kind as to offer a byline for this humble writer, where you publish my name and a backlink with the final piece, you get the same top quality for a little less.
If you’d prefer to show it as someone else’s work, that’s totally cool. Just know, I’ll charge you a little on top to cover the loss of writing credit.
In a nutshell, my blog rates include the following:
🎯 Topic Research
🎯 Competitor Analysis
🎯 Article Outline
🎯 Draft Writing
🎯 SEO spit-polish
🎯 Editing (3x full rounds)
🎯 Admin/Email communications
Discounts are available for batch projects and long-term arrangements with regular, consistent workflows.
As a writer, I rather focus on what I do best. If you don’t have someone to care for graphics in your business, you might need me to include images (or at the very least, image suggestions to help out your editor). In such cases, I can go the extra mile….but the gas ain’t free.
As of May 2021, no. Maybe someday, but I’ll let you know well in advance. No nasty surprises – I promise.
It’s rare, and highly unlikely that I’ll be far off the mark with a first draft because we’ll have hashed out a clear scope before starting.
But, my rates include two full rounds of revisions, so it’s just a matter of collaborative feedback to get things sorted.
It’s unlikely. Typically, I’m booked 2-3 weeks out, with preference given to regular clients. Even if I was free, I would strongly advise against rushed writing. Did you not see the end of Game of Thrones?!
If you absolutely must have your content ASAP, I might be able to help if I reshuffle my schedule, delay some other clients, and burn the midnight oil while my partner soldiers on with our baby. However, in this case, you can expect a 20% rush fee to compensate for the inconvenience (and cost of apology bath bombs and chocolates).
My quotes are based on our agreed scope. For big projects and retainers, we’ll sign a contract that confirms we’re on the same page. Minor changes and revisions are permissible – but if there are significant deviations from the original scope, that’s billable.
If for any reason, you need to cancel a project that I’ve already started, I’ll invoice you for a 50% kill fee
for the assassin I send after you to cover the time and effort I’ve already invested, as well as any lost income from opportunities I turned down while engaged with your doomed project.
If we’ve worked together before, or if it’s a small project, I’ll send a single invoice at the end of the month for all projects delivered in that month.
Otherwise, for new clients and larger projects, I’ll send you two invoices:
Invoice #1 – 50% advance deposit. Sent before the project begins. Due immediately (before we start working).
Invoice #2 – The remaining 50%. Sent when the project is done. Due within 15 days.
Bank transfer is preferred. I recommend Wise. It takes a few minutes to set up at first, then it’s quick, and easy payments going forward.
I can help you with a myriad of copywriting projects, including:
- Ad Copy
- Amazon Listings
- Brochure Copy
- Email copy
- Landing Pages
- LinkedIn Profiles
- Packaging Copy
- Press Releases
- Product Descriptions
- Sales Pages
- Social Media Captions
- Video Scripts
- Website Audits
- Website Copy
Get in touch to share the details of your project, and I’ll reply with a tailored quote.